What is A-Synapse?

Revolutionizes Retail Advertising

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A-Synapse Network Expansion

A-Synapse is a 70-inch Digital Signage network located on Ground floor of AEON Mall across major cities in Malaysia. "A-Synapse" represents our goal to be the information transmission hub of the ASEAN region. Simultaneous broadcasting over 82 digital screens, across 21 AEON Mall Locations is possible with our digital signage network. Over the recent years, the middle income bracket, with increasingly higher purchasing power, have been shopping. AEON Mall has been a well-loved location of Malaysians to do daily groceries and spend the weekend for over 40 years. The monthly visitors across 21 AEON Mall locations is 12.5 million visitors. We have placed 3~6 digital screens on the Ground Floor of AEON Malls, which allows for advertising at Advertising at the Point of Purchase for AEON visitors.

Key Features

Prime Location

Strategically placed on the ground floors of AEON Malls, A-Synapse screens command high visibility and foot traffic, ensuring maximum exposure for your brand.

High-Definition Display

Featuring high-resolution screens with vibrant colors, A-Synapse delivers content with stunning visual clarity, making your advertisements stand out.

Targeted Advertising

Utilize demographic and behavioral data to target specific audience segments, optimizing your marketing efforts for maximum effectiveness.

Why Choose A-Synapse?

A-Synapse revolutionizes retail advertising by combining cutting-edge technology with strategic placement in AEON Malls. It offers brands a unique opportunity to reach millions of shoppers, drive engagement, and achieve measurable results in the competitive retail environment.

Advertisement that is Easily Remembered

Using both information that is seen and heard, A-Synapse will remain in consumers’ memory. People easily forget information that is obtained only via vision, with 74% of the information lost after just 1 day. On the other hand, information that is obtained both through vision and hearing can be retained by approximately 2 times more.

*The above data is obtained from an experimental study by Ebbinghaus and NTL Institute (USA).

When information obtained only through Vision

After 1 hour, 58% is forgetten.

After 1 week, 74% is forgetten.

After 1 month, 79% is forgetten.

When information obtained only through Vision & Hearing

After 1 hour, 29% is forgetten.

After 1 week, 37% is forgetten.

After 1 month, 39% is forgetten.

A-Synapse is an advertising media that has a recency effect on sales

When consumers see an advertisement near the tills, they will sometimes make an impulse purchase. When consumers see a recommendation from an advertisement before purchasing, they will sometimes be influenced to buy based on it. As such, advertisement seen right before making purchases has a large effect on consumers’ purchases.
A-Synapse is a media that makes full use of this recency effect to guide purchasers to your products.

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